Australian Standard Commodity Classification

abbrev. Australian Standard Commodity Classification.
a tendency, first recorded by the psychologist S.E.Asch, for an individual's purchase decisions to be influenced highly by reference groups and group norms. See Group Influences; Reference Group.

Standard Product Classes - categories into which products are grouped using formal systems such as the Australian Standard Industrial Classification and the Australian Standard Commodity Classification.

See also: Variable, Catalog, Commercial, Sales meeting, Communication