Automatic call distributor

Automatic Call Distributor " Computerized means of queuing incoming calls and routing them to available agents to improve call center efficiency.

Automatic Call Distributor (ACD): A programmable solution that automatically accepts calls, places those calls in a queue, distributes the calls to agents, plays "on-hold" announcements and offers reports on these activities.

ACD Automatic Call Distributor. A complex machine used in modern call centers for incoming calls. It routes calls to available agents, holds overflow calls, gives and takes messages, provides reports. A must for modern database marketing.

The call center uses an ACD (automatic call distributor) to manage the calls efficiently.
Call to Action Whatever you want your customer to do through a given marketing effort.

See also: Personalization, Lifetime value, List, Retention, Affinity