| |
Average Audience (AA)
A widely used rating term, expressed as a percentage, to reflect viewing to the average minute of a program or time period. It is an average of the audience at minute 1, 2, 3, etc.
Average audience: The number of broadcast homes that are tuned in for an average minute of a broadcast.
Average exposure: The average (mean) number of times that each audience member has been exposed to an advertisement.
Availability Advertising time on radio or television that is available for purchase, at a specific time. Average Audience (AA) The number of homes or persons tuned to a television program during an average minute, ...
 See also: Audience, Exposure, Advertising, Research, Rating
  
|
RSS
