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Baby Boom

Marketing & Web B2CBaby Boomers

Baby Boomers
Born between 1946 and 1964. Two sub-sets:
1. the save-the-world revolutionaries of the '60s and '70s;
and 2. the party-hardy career climbers (Yuppies) of the '70s/'80s.
The "me" generation.
"Rock and roll" music generation.

 


Baby Boomlet: The children of the U.S. baby boomers that resulted in a peak in births between 1977 and 1990.
Baby Bust: Generation between 1965 and 1976 when birth rates dropped rapidly and remained low. ...

baby boomers
the generation of post World War II people born between 1946 and 1959, some extend the definition to include those born up to 1965
baby bouncers ...

Baby Boomers - the generation of people born between 1946 and 1959.
Baby Bouncers - the generation of people who are the children of the "baby boomers"; also referred to as Yuppies.

baby boomers - The generation of Americans born between 1946 and 1964.
balance-of-trade deficit - A situation where the monetary value of country's imports exceeds its exports.

When asked to name their ideal customer, it's unlikely that Burberry would've said, "Ooh, aging baby boomers with a conservative fashion sense who buy one raincoat every ten years, please! ...

Rapidly supplanting the Baby Boomers, this group is already established in the business world, and is mostly married with homes and children. Deep in the throes of personal responsibility, Gen X has earning and spending power that is likely to grow.

the generation of people who are the children of the "baby boomers"; also referred to as Yuppie Puppies. See Baby Boomers.

See also: Point, Market, Marketing, Consumer, Communication

Marketing & Web B2CBaby Boomers

 
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