balance sheet close
a closing technique in which the salesperson assists an indecisive prospect to list on paper the "arguments for" and "arguments against" a particular product choice, also known as the Benjamin Franklin close
bar code ...
see Balance Sheet Close.
abbrev. Break-Even Point.
the mistaken notion that if a company produces a technically better product than its competitors it will be more successful in the marketplace.
 See also: Cycle, Differentiate, Combination, Point, List
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