Banner Blindness
Banner? What Banner?
Web (Google)
Marketing Terms
dictionary . education . acronyms . start ...
Banner Adverts
Adverts on web pages used to build brand awareness or drive traffic to the advertisers own website.
JimWorld - banner exchange services and banner advertising
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Banners - Picture advertisements placed on Web sites. Such advertising is often a staple of internet marketing branding campaigns.
Banner Ad
An advertisement that is displayed on a web page or email. Typically the ad is 'clickable' and redirects the respondent to a specific web page.
Banner ad - an online advertisement with a mix of graphics and text generally measuring 468 pixels wide and 60 pixels tall, aka "468x60"
Banner blindness - a buzzword referring to the tendency of web visitors to ignore banner ads ...
Banner - this is normally the graphical space at the top of a website. It usually contains the company logo and sometimes has an ad in it, commonly called banner advertising. Banner Ads may also be down the sides of a webpage or at the bottom.
Banner: An interactive online advertisement in the form of a graphic image that typically runs across the top or bottom of a webpage, or is positioned in a margin or other space reserved for ads. Banner ads are historically GIF images.
Banner Ad
On the Web, a standard advertisement (either static or animated) that normally, although not necessarily, appears near the top of a Web page.
Banner Ad
A banner ad is an ad that contains a graphic image that links to an advertiser’s web page. Banner ads come in a variety of sizes and can be static or have motion such as rich media, whereas text ads contain only text and no images.
Banner: The heading for a page of cross-tabulations.
Banner Ad: An ad placed on a website, usually at the top of the computer screen.
Bannerpoint: The heading for one column of data on a page of cross-tabulations.
Banner Ads
John Reese advocates the use of banner ads during a time when they are largely an untapped marketing source. Banner ads are one of the most overlooked sources of targeted traffic online.
Banners - Advertisements on a Web page that link to an advertiser's site. They are the most common unit of advertising on the Web.
Barter - The exchange of quantities of commercial time for merchandise or services.
Banner Ad
A rectangular display advertisement placed on a website or participating search engine. Clicking on the ad takes you to the sponsors landing page.
Banner Ad: an electronic billboard or ad in the form of a graphic image that comes in many sizes and resides on a web site's web page. Banner ad space is sold to advertisers to earn revenue for the web site.
Banner Ad
A banner ad is a rectangular graphic advertisement. Banner ads are one of the commonest forms of online advertising. Their sizes vary, but most measure 468 pixels wide by 60 pixels high.
Banner Exchange
A symbiotic advertising initiative whereby the businesses involved promote each other’s services and websites on an exchange rather than a paid basis. Also known as link exchange.
to the top ...
Banner Ads: Those ads at the top of website pages.
Below the line (BTL): an advertising technique that uses less conventional methods the ATL advertising, such promotions, direct marketing, sponsorship and public relations ...
Banner Ad
A picture of an image graphic that appears on a website (most commonly at the top and right hand side) that contains special HTML or Javascript code that redirects the internet user to another location on the web.
Banner advertising: advertising that appears on a website, usually as a banner across the top of a page that clicks the user through to the advertiser's website.
Banner Ad: An advertisement on a Web page, often using images as well as text. Though technically a specific type of ad unit, this is also the common 'catch-all' term used to mean all types of Internet ads that are not text ads.
Banner Ad: An electronic ad in the form of a graphical image that is available in many sizes and resides on a webpage. Banner ad space is sold to advertisers to earn revenue for the website.
Banner ad; A banner is the small boxed message that appears atop commercial websites (usually the home page) - o on the first page of an e-zine - and are usually hotlinked to the advertisers site.
Banner Blindness
The act of web visitors to ignoring advertisements on the site whether it is a graphic or text ad.
BAP (Blog and Ping)
A method (ab)used to get the search engines to quickly index your blog's content.
Banner Ads
Basic ad units that are usually embedded within a site, application or game and come usually in a high-aspect ratio shape such as narrow and tall or short and wide. These ad sizes tend to be sized according to IAB standards.
Banner Ad: Advertising in the form of a graphic image.
Blog:
Acronym for 'web log', a blog is basically a journal that is available on the web.
Banner Ad: An electronic advertisement or billboard such as an animated GIF, Flash Movie, JPEG that advertisers a product, service, or web site.
Banner: An ad on a Web page that is usually "hot-linked" to the advertiser's site.
BANNER: Generally it is rectangular, A graphic advertisement displayed on a Web page. Interested viewers click on the banners and are linked directly to the advertiser's Website.
Banner Exchange: [bann] A banner exchange program is a program designed to allow marketers to exchange banners (a form of bartering) to enable marketers to promote their sites without the outlay of cash.
Banner Blindness - Banner blindness is a usability phenomenon in which a website visitor completely overlooks a banner.
Banner
Banners are the 468-by-60 pixels ad space on commercial Web sites that are usually "hot-linked" to the advertiser's site.
Banner
A graphic advertising image displayed on a Web page.
Barter ...
banner A graphic element, usually horizontal, on a Web page, used to title the page, head a new section, present a company's or advertiser's message, or provide a link to another page.
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Banner Blindness During the first web boom many businesses were based on eyeballs more than actually building real value. Many ads were typically quite irrelevant and web users learned to ignore the most common ad types.
Banner Health
"It has been a pleasure to work with Anvil. They are always very quick to respond, honest and great at following up; which shows they stay on top of things! ...
Banner Ad: An animated GIF, Flash movie or JPEG advertisement on a Web page that promotes a product, service or website.
Banner ads have click through rates as well, though these are becoming obsolete. Most banner ads have a click through rate of less than one percent, and are rarely chosen as standard paid inclusion tactics.
Banner Exchange - A Internet service that provides free banner impressions to those willing to place free banners on their sites.
Banner blindness - The tendency of web users to ignore banner ads, even when they contain information they are actively seeking.
Billboard - Large scale poster advert or the space reserved to it.
Banner:
Black Hat SEO:
The practice of using unethical techniques to make your search rankings go up. Also known as spamdexing.
banner ad
Linkable online graphic display advertising. A branded advertisement, often found at the top of the page
blog ...
Banner advertising
Ads that run horizontally on the bottom of a page of a publication.
Belly band
Advertising that wraps-around the paper. Consumers must remove the wrap before they can read a publication.
Banners, and other types of advertising units which can be synchronized to search keywords. Includes pop-ups, browser toolbars and rich media.
Geo-targeting ...
Banner ads, links or advertiser sponsorships that appear in e-mail newsletters, e-mail marketing campaigns and other commercial e-mail communications. Includes all types of electronic mail (e.g., basic text or HTML-enabled).
2 banner ads in different format,
Google AdSense ads placed below the square banner
[Advertisement goes back to Latin advertere = to pay attention to, from ad = to, towards and vertere = to turn] ...
Flash Banner
An advertisement on the Internet that stretches across websites, most often found at the top fo of the webpage. With Flash, users can draw their own animations or import other vector-based images.
Forum ...
Used for banner advertising where payment is per banner impression.
Creative
Customer Relationship Management (CRM) ...
AIRPLANE BANNER - A flag or banner bearing an advertisement that trails behind a low-flying airplane.
Remember, with banner advertising you are paying per impression (and if your banner appears at the bottom of a search result screen, but the Internet user doesn't scroll down to actually view the banner, ...
Banner A graphic image, usually 469 by 60 pixels displaying an ad with a clickable link. Barter Exchanging merchandise, or something other than money, for advertising time or space.
Image Ads A relatively new development on the search marketing scene, image ads combine the niche targeting of search marketing with the branding power of banner ads.
Also known as "defeating cache," this process is accomplished by adding a random number to the banner HTML each time the page is reloaded.
[edit] Clickthrough rate the rate at which people click on a link such as a search engine listing or a banner ad. Studies show that clickthrough rates are six times higher for search engine listings than banner ads.
Placing banner advertisements on other webpages is a common form of e-promotion. Banner ads must be placed where potential customers browse. Web public relations (WPR) is another approach to promoting online.
Banner ad A banner is a graphic image (static, animated, or rich media) that is placed on web sites as an advertisement. Banners are commonly used for brand awareness and generating sales. A More.
Ad Network: Ad networks (advertising network, banner network, online ad network) are advertising companies which administer ad sales, billing, serving and collection for web sites.
Publicity events fall under the banner of guerrilla marketing. Here an organisation will take the opportunity to seize upon a particular moment to hijack public attention.
Example of CPM on the NET: CPM is used by Internet marketers to price ad banners.
The most popular Internet ad sizes include banner ads (468 x 60 pixels), leaderboard (728 x 90 pixels) and skyscraper (160 x 600 pixels).
 See also: Advertising, Market, Marketing, Advertiser, Click
  
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