BANT

BANT " Acronym for Budget, Authority, Need, and Time Frame. Generally used when discussing sales lead generation and categorizing prospects.

BANT - The acronym for budget, authority, need, timeline— critical attributes that are used to determine the sales readiness of a lead ...

BANT: The acronym for typical lead qualification criteria--budget, authority, need and time frame.

BANT (Budget, Authority, Need, Timing) BANT stands for: Budget, Authority, Need, Timing (or Timeline). The term was first coined at IBM by John Coe. For more on John and his lead qualification More.

See also: List, Market, Access, Cycle, Management