BCG

Boston Consultancy Group (BCG Matrix)
This product portfolio matrix classifies product lines into four categories. The BCG models suggests that organisations should have a healthy balance of products within their range.

The Boston Consulting Group (BCG) matrix provides a firm an opportunity to assess how well its business units work together. Each business unit is evaluated in terms of two factors: market share and the growth prospects in the market.

The General Electric Business Screen was originally developed to help marketing managers overcome the problems that are commonly associated with the Boston Matrix (BCG), such as the problems with the lack of credible business information, ...

Boston Box: (also known as the BCG matrix) a tool for analysing a product portfolio, plotting relative market share against market growth rate for each product. The resultant matrix classifies products as cash cows, dogs, question marks and stars.

A means of analysing and categorizing the performance of business units in large diversified firms by reference to market share and growth rates. It was developed by the Boston Consultancy Group (BCG)
Brand ...

See also: Strategy, Market, Product, Marketing, Consumer