bells and whistles
the optional features added on to a basic product to catch the interest of a larger number of buyers, see also plain vanilla
below-the-line advertising ...
Bells and Whistles - the optional features built into a basic product to satisfy or impress as large as possible a number of buyers.
Plain Vanilla slang term for a product with only the most basic features; see Bells and Whistles.
Inquiry management can vary from a simple dealer referral to a sophisticated computer-match analysis for high-end vertical applications, complete with call-back verification, and other bells and whistles in the care and feeding of a computerized ...
 See also: Customer, Package, Market, Point, Offering
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