Below-the-Line Advertising

below-the-line advertising
all advertising by means other than the five major media - the press, television, radio, cinema and outdoors, below-the-line advertising employs a variety of methods - direct mail, sponsorship, merchandising, ...

Below-the-Line Advertising - all advertising communications where no commission is payable, outside the five major media - the press, television, radio, cinema and outdoors; below-the-line includes direct mail, ...

all advertising by means other than the five major media - the press, television, radio, cinema and outdoors; below-the-line advertising employs a variety of methods - direct mail, sponsorship, merchandising, trade shows, exhibitions, ...

advertising which employs one of five main media - the press, television, radio, cinema and posters, see below-the-line advertising
absolute cost advantage ...

See also: Marketing, Company, Advertising, Sponsor, Competitor