Below the fold
On a web page, content that is "below the fold" requires that a user scroll vertically to view that content.
Best of the Web ...
Below the Fold
On web pages, the portion of the page that is visible on screen by scrolling down to the middle or bottom of the page.
Below the Fold: The Portion of a web page that is viewable in the Internet browser window only after scrolling; this includes the entire web page excluding the portion that is above the fold.
BTF (Below the Fold)
This is the part of the user's screen that is hidden unless the user scrolls down on the page.
C Class IP
This is the third block of numbers found in an IP Address.
Below the Fold
Backbone
A high-speed line or series of connections that forms a large pathway within a network. The term is relative to the size of network it is serving.
Promotional content must be visually distinct and separate from informational content and well "below the fold." That means no banners at the top of the e-mail.
Search engine users are less likely to click on results that are "below the fold" (require scrolling).
Secondary Navigation:
* below the fold or right side column
(As with any rules, there are exceptions.)
Synonyms ...
The viewable area of the window. Approximately 50% of viewers scroll below. Anything you have to scroll down to see is ‘below the fold'
affiliate marketing ...
Noteworthy is that if the placement of the ad on the publishing website is near the bottom of the page and below the fold, an Ad Impression is counted even if a user leaves the page without having scrolled down, thus not having seen the ad.
 See also: Marketing, Market, Click, Above the fold, Search engine
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