Below the line
“Below the line' is a term commonly used to refer to non-media advertising or promotion when no commission has been paid to the advertising agency. This includes direct mail, point of sale displays, and other sales promotions.
Below the line (BTL): advertising that encourages the consumer to respond somehow (getting into a dialogue with them) - getting them to click a link or post something back or make a call, for example - such as much direct mail, internet ads that want consumers to click on them ...
Below the Line Advertising Definition
Below the line advertising is one of the two key categories of advertising (the other is above the line advertising). Typically this form of advertising involves more direct contact with… Read More
Consumer Promotion Strategies ...
Below the line (BTL)
A type of sales promotion focusing on short-term incentives, usually targeted toward consumers.
Beyond the banner
The idea that in addition to banner ads, there are other ways to use the Internet to communicate a marketing message.
Comparatively, it is pretty easier in Product marketing and finds a major usage in BTL ( Below the Line) sales promotion.
Adoption - The actual adoption of the product. Wherein the consumer finally decides to adopt the product.