Benchmarking
Introduction to Benchmarking
Benchmarking relies upon a comparison between the activities of your own organization and those of another.
Benchmarking Occurs when the retailer sets its own standards and measures performance based on the achievements of its sector of retailing, specific competitors, high-performance firms, and/or the prior actions of the company itself.
Benchmarking
The process of comparing the products and services of a business against those of competitors in a market, or leading businesses in other markets, in order to find ways of improving quality and performance ...
Benchmarking: A structured approach for identifying the best practices from industry and government, and comparing and adapting them to the organization's operations.
Sub-brand Benchmarking (ORM)
This allows for the reputation of products, individuals, or competitors to be compared against one another providing real-time SWOT analysis.
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Profit Impact of Marketing Strategies: a US database supplying data such as environment, strategy, competition and internal data with respect to 3000 business. This data can be used for benchmarking purposes.
There are other issues to contend with such as: deliverability and the formulas/techniques used by some ESPs to report open rates. Open rates should not be used as the primary campaign success measure, but are more appropriate for benchmarking ...
 See also: Benchmark, Service, Market, Services, Marketing
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