Benefit segmentation

Benefit Segmentation:
These are specific subsets of a population based upon their needs and desires rather than on lifestyle of demographic measurements.

Benefit Segmentation - the division of a market into groups or segments on the basis of the particular benefit sought by each group from a product.

benefit segmentation - A method of segmenting markets on the basis of the major benefits consumers seek in a product or service.

Benefit segmentation
Benefit segmentation relates to the process of dividing a market based on the specific benefits consumers seek from a product.

benefit segmentation The process of grouping users into market segments on the basis of the desirable consequences sought from the product.

Benefit Segmentation: Dividing a market according to the benefit they seek from a particular product/service.
Brand name: Used for the identification of goods or services. Can be a name, term, sign or symbol.

See also: Segment, Benefit, Strategy, Advertising, Consumer