benefit statement
what's in it for the customer e.g. "so what this will do for you is ...'
benjamin franklin close ...
Strong, compelling "benefit statements" that communicate a company's key brand attributes and appeal to clearly defined priority target markets.
Mission Statement
A summary of a company's business philosophy, goals and values.
An attractive postcard with an eye-catching benefit statement will be read by almost 100 percent of the people who get it ...and anyone else who happens to see it.
 See also: List, Service, Services, Marketing, Product
  
|
RSS
