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Benefits Sought
price, overall value, specific feature, services, profit margins, promotional assistance; etc.
Product Usage
how used (e.g., raw material, component product, major selling item at retail level), situation when used, etc.
the division of a market into groups according to their knowledge of, and behaviour towards, a particular product. Behavioural dimensions commonly used to segment markets include benefits sought, user status, usage rate, ...
Behaviouristic Segmentation - the division of a market into groups according to their knowledge of, and behaviour towards, a particular product. Behavioural dimensions commonly used to segment markets include benefits sought, user status, ...
One can also segment on benefits sought, essentially bypassing demographic explanatory variables.
 See also: Benefit, Product, Marketing, Offer, Market
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