Bidding: The auction of a placement of an online ad on the Search Engines.
Click-through: The action when a user clicks on a link.
Keyword Bidding
Keyword Bidding is the process or method used by search engines marketers to determine the ranking of paid keywords results in AOL, Google, MSN, Yahoo, ...
AuctionModelBidding - The most popular type of PPC bidding. First, an advertiser determines what maximum amount per click they are willing to spend for a keyword.
Competitive Bidding - a process in which buyers request potential suppliers to submit quotations or tenders for a proposed purchase or contract.
legislation forbidding other firms from using a company's registered brand names or brand marks without permission.
This is automatically calculated, based on the maximum cost-per click, the daily budget, and what competitors are bidding on a particular search term. Cost Per ConversionThe click costs required to actually deliver a conversion, (i.e.
For a specific search term this is usually the same as your bid price, the bid price determined by auto- bidding (in Overture/Yahoo) or the bid price adjudicated by the Google Adwords program.
[edit] Bidding Bidding means placing a bid price that you are willing to pay as an advertiser on a pay-per-click search engine. The highest bid for a given keyword achieves the top spot in the PPC search results.
how many advertisers are bidding for it. Google doesn't publish the percentage passed along to the webmaster on who's website the ad was published. Estimations are 35 to 55%. I.e.
The ad quality score makes it possible for web pages to be eligible to participate in bidding as well.
Some affiliate marketing programs prevent affiliates from bidding on the core brand related keywords, while others actively encourage it.
For example, in certain business markets purchase decisions hinge on the outcome of a bidding process between competitors offering similar products and services.
RFP (Request for Proposal) Clients and Prospects often rely upon a formal bidding process to receive price and service quotes from vendors and potential vendors as a normal course of business. More.
auction: Manuscripts a literary agent believes to be hot properties (such as possible bestsellers with strong subsidiary rights potential) will be offered for confidential bidding from multiple publishing houses.
You "jam" your competitor by bidding one cent less than them, thus forcing them to pay their entire bid price for each bid while you pay one cent more than the bid immediately below yours.
Keyword Buys: The act of bidding on specific search terms related to a specific industry.
The ranking of paid placement listings is determined by competitive bidding. Unlike Paid Inclusion listings, paid placement listings are usually displayed separately from Natural Listings and are labeled as advertisements or sponsored links.
However in contrast to eBay and other similar auctions, you cannot see what other people are bidding on that opportunity.
In Google's AdWords system there are some advantages of writing ads that get a high click through rate. The greatest of these is that you can let your ad ranking drop a little by bidding less whilst maintaining high levels of traffic.
A good search engine marketing company offering Paid Search will select an exhaustive set of industry-related Search Terms, set up your accounts, write advertising copy, create Landing Pages, control your bidding (how much you're willing to pay per ...
Paid Placement - Advertising program where listings are guaranteed to appear in response to a particular search term with high ranking, typically obtained by paying more than other advertisers. This is most often done in an auction or bidding ...
amount set by a pay per click ad program, such as Google AdWords, for either a specific keyword or type of keyword. A minimum bid is more often encountered when there are quality score penalties than in the initial account setup or ongoing bidding ...
The auction pricing system is a dynamic pricing model, much like the reverse pricing model. Game Theory can impact the strategies involved in setting a starting price (for the seller) and bidding strategies for the buyers.
 See also: Market, Marketing, Service, Advertising, Rough
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