BILLINGS - The agency's annual gross dollar volume generated from one or several accounts.
BLISTER PACK - A display package in which clear plastic seals the product, which rests against a "backer" sheet, usually made of card stock.
Billings - the amount of money spent on media buying by advertising agencies on behalf of clients.
Bird Dogs - individuals, sometimes junior salespeople, who seek out sales leads and prospects for more experienced salespeople.
billings - The amount of client money agencies spend on media purchase and other equivalent activities. Billings are often as a way of measuring the size of advertising agencies.
Billings
Total amount charged to clients, including the agency commission, media costs, production costs, etc.
Bleed
Allowing a picture or ad to extend beyond the normal margin of a printed page,
to the edge of the page.
Huge billings are the incentive. According to Jupiter, online advertising revenues will soar in 1997, to $940 million, more than triple last year, but still less than 1% of all ad spending this year.
 See also: Marketing, Advertising, Offer, Cost, Budget
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