Bingo Card " Reply card in a publication offering an easy means to request information from advertisers whose ads appear in the publication.
Bingo Card
A card inserted into a publication that allows readers to request information from one or more of a group of companies listed on the card.
Contributed by: MarcommWise Staff
Bleed ...
At this stage you also might distinguish between leads that originate from a magazine bingo card, an 800 number in an ad or from a toll call phone number in an ad. The quality of each type of lead differs greatly.
Direct Response Marketing (Bingo Card): It means selling by means of press advertisements, which invite a direct placement of orders without further negotiation or intermediate channels of distribution.
 See also: Sales, Market, List, Control, Product
  
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