Black Box Model

Black Box Model (of Consumer Behaviour)

a model used in the study of the buying behaviour of consumers; the model assumes that what takes pl ... more ...


Kotler's Black Box Model - a model devised by U.S. marketing academic, Philip Kotler, to explain the hidden nature of consumer decision-making; using the well-established analogy of the "black box" to represent the human mind, ...

What Is the Importance of the Black Box Model and Its Marketing Implications?
Marketing is the art and science of presenting goods, services and concepts to people in a way that is expected to elicit a positive or negative reaction from them. One… Read More
Techniques for Selling Cosmetics ...

See also: See also: Black Box, Marketing, Study, Manufacturer, Manufacture





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