Black Box Model (of Consumer Behaviour)
a model used in the study of the buying behaviour of consumers; the model assumes that what takes pl ... more ...
The "black box model" is the gateway to marketing success. This model, also known as the consumer's mind, uses several processes to arrive at a buying decision.
Kotler's Black Box Model - a model devised by U.S. marketing academic, Philip Kotler, to explain the hidden nature of consumer decision-making; using the well-established analogy of the "black box" to represent the human mind, ...
See also: Black Box, Marketing, Study, Manufacturer, Manufacture