Home (Black Box Model)

 Marketing & Web 

Home  
 
 
Home » Marketing & Web » Black Box Model


 

Black Box Model

Marketing & Web  Black Box  Black hat
04/19/2014

Black Box Model (of Consumer Behaviour)

a model used in the study of the buying behaviour of consumers; the model assumes that what takes pl ... more ...


The "black box model" is the gateway to marketing success. This model, also known as the consumer's mind, uses several processes to arrive at a buying decision.

Kotler's Black Box Model - a model devised by U.S. marketing academic, Philip Kotler, to explain the hidden nature of consumer decision-making; using the well-established analogy of the "black box" to represent the human mind, ...

See also: See also: Marketing, Marketer, Body language, Consumer, Demand

Marketing & Web  Black Box  Black hat
04/19/2014

 
RSS Mobile