Agency of record: Advertising agency that coordinates an advertiser's promotion of several products handled by more than a single agency (see Blanket contract).
a purchase arrangement in which a buyer contracts with a supplier to take delivery of an agreed quantity of goods at a specified price over a fixed period of time; also called a Blanket Contract.
Blanket Purchase Order - a purchase arrangement in which a buyer contracts with a supplier to take delivery of an agreed quantity of goods at a specified price over a fixed period of time; also called a Blanket Contract.
See also: Network, Rate, Recognition, Rough, Feature
 
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