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Blow-In Card
A printed card "blown" into a publication and, therefore, loose rather than bound to the publication.
Contributed by: MarcommWise Staff
Blueline Proof ...
Blow-in card An advertisement, subscription request, or other printed card "blown" into a print publication rather than bound into it. Blueline A blue line drawn on a mechanical to indicate where a page will be cut.
 See also: Insert, Click, Mission, Communications, Sales
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