[edit] Body copy the 'meaty' textual content of a web page. Body copy refers to text visible to users, doesn't include graphical content, navigation, or information hidden in the HTML source code. [edit] Bot Short for robot.
Body Copy " The text in an advertisement or direct mail piece following the headline which contains features, benefits, sales arguments, and the offer.
Body copy
The principal portion of the message without headlines or illustrations but including descriptions, benefits and features of the product or service.
Body Copy
The main text of any marketing communications vehicle.
Contributed by: MarcommWise Staff
Boilerplate ...
BODY COPY
The text within a print advertisement that helps qualify or further explain the headlines or sub-headlines.
Body copy The text of a print ad, not including the headline, logo, or subscript material. Boutique An agency that provides a limited service, such as one that does creative work but does not provide media planning, research, etc.
Call to action (CTA)The link or body copy in a message that instructs the recipient as to what action to take.
Narrative copy - A type of advertising body copy that uses storytelling techniques to set up a problem then solves it using the key sales features of the product.
The goal of testing is to discover which combination of ad elements (headline, body copy, call to action) work best with each other. Testing can also mean running the same ad in different ezines to see how it performs in front of different audiences.
Also known as the Taguchi Method, multivariate testing is a sophisticated statistical testing model that allows simultaneous testing of several ad variables such as the hero shot, headline text, body copy, background color, etc.
Layout
A drawing that indicates the relative positions of the elements (e.g., headline, photo, logo, body copy, etc.) of an ad.
layout - The physical arrangement of the various parts of an advertisement including the headline, subheads, illustrations, body copy, and any identifying marks.
 See also: Advertising, Marketing, Service, Market, Product
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