The boomerang method can be an extremely persuasive marketing consultancy technique for training sales staff to turn an objection into a reason for acting immediately with the intention of strengthening the possibility of winning the sale.
Boston Growth Matrix ...
hurling a buyer's objection back as a reason for buying. If, for example, a buyer objects that he or ... more ...
See also: What is the meaning of Retain, Below-the-line, Impressions, Attribute, Training?