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Boomerang Method

Marketing & Web  Bonus Pack  Boston Consulting Group

Boomerang method
The boomerang method can be an extremely persuasive marketing consultancy technique for training sales staff to turn an objection into a reason for acting immediately with the intention of strengthening the possibility of winning the sale.
Boston Growth Matrix ...


Boomerang Method

hurling a buyer's objection back as a reason for buying. If, for example, a buyer objects that he or ... more ...

See also: See also: Retain, Below-the-line, Impressions, Attribute, Training

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