The Boston Consulting Group's Product Portfolio Matrix
Like Ansoff's matrix, the Boston Matrix is a well known tool for the marketing manager. It was developed by the large US consulting group and is an approach to product portfolio planning.
The Boston Consulting Group (BCG) matrix provides a firm an opportunity to assess how well its business units work together. Each business unit is evaluated in terms of two factors: market share and the growth prospects in the market.
see Boston Consulting Group Advantage Matrix.
a consumer whose shopping behaviour is characterised by a determination to get good value at a low price; a bargain hunter; one who regards all prices as negotiable.
Planning With the Product Life Cycle
Boston Consulting Group Growth/Share Matrix
General Electric Market Attractiveness Matrix
Finally, summarize all information in the Situational Analysis. (Length: 1 page) ...
Dogs - a product classification used in the Boston Consulting Portfolio Analysis Matrix; dogs are products with a relatively low market share in a slow-growth market. See Boston Consulting Group Portfolio Analysis Matrix; Cash Cows; ...
 See also: Product, Market, Marketing, Analysis, Portfolio
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