Boston Consulting Group Portfolio Analysis Matrix

See Boston Consulting Group Portfolio Analysis Matrix; Dogs. Key Influence People opinion leaders, consultants, experts, etc whose early and enthusiastic endorsement of a new product is sought by salespeople. See Opinion Leader.

Dogs - a product classification used in the Boston Consulting Portfolio Analysis Matrix; dogs are products with a relatively low market share in a slow-growth market. See Boston Consulting Group Portfolio Analysis Matrix; Cash Cows; ...

See also: Analysis, Inventory, Boston Consulting Group, Manufacturer, Company