Boutique Agency
An ad agency that focuses on just one or a few services. It might, for example, just produce videos.
Contributed by: MarcommWise Staff
Brand ...
Boutique - An agency that provides a limited service, such as one that does creative work but does not provide media planning, research, etc. Usually, this refers to a relatively small company.
creative boutique - An advertising agency that specializes in and provides only services related to the creative aspects of advertising.
Boutique - This retail format is best represented by a small store carrying very specialized and often high-end merchandise. In many cases a boutique is a full-service retailer following a full-pricing strategy.
AOR stands for "Agency OFF Record," which is a mutant hybrid between a boutique design firm and a strategic ad agency.
 See also: Advertising, Market, Offer, Service, Marketing
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