Brand Advertising - the featuring of a particular brand in media vehicles in order to build strong, long-term consumer attitudes towards it.
DRTV: Direct Response Television is one of the liveliest media in that is can show products actually in use. Unlike brand advertising or general advertising on TV--which is designed to create awareness--DRTV attempts to change behavior by getting ...
" When dealing with brand advertising, money is not spent on directly acquiring customers (yes, big brands have the luxury of building things like "awareness").
 See also: Variable, Reach, Vision, Point, Awareness
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