Brand Attributes
Functional or emotional associations that are assigned to product or company by its customers and prospects; the qualities a company wishes to stand for or have associated with its brand.
Brand CredoTM ...
Expectancy-Value Model (of Brand Evaluation) - a model used in the study of consumer decision processes to evaluate alternative brands. In this model, brand attributes are weighted; ...
(1) Tangible assets - manufacturing plant, bricks and mortar, cash, investments, etc. (2) Tangible brand attributes - the product and its packaging.
The specific niche in which the brand defines itself as occupying in the competitive environment. Positioning addresses differentiating brand attributes, user benefits and target segments, singly or in combination.
Brand Revitalization ...
In this model, brand attributes are weighted; a consumer's beliefs about each brand's attributes are multiplied by the respective weights to produce a preference ranking of the alternatives.
 See also: Attribute, Function, Rough, Service, Offer
  
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