Brand building

Brand Building
Developing a brand's image and standing with a view to creating long term benefits for brand awareness and brand value.
[usage] Brand building strengthens an existing (or new) product/corporate identity.

Brand building: Turning your product into a product with an image.
Brand Truth: The ways consumers see a brand and the values they attribute to it (cool, environmentally friendly, functional, etc).

I was asked to address the importance of packaging design in brand building. The short answer? It's vital.
pubname
Retail Packaging
datelineJanuary 2007 headline
Effective Package Design
typeARTICLE summary ...

A large investment has usually been put into extensive brand building-including advertising, distribution and, if needed, infrastructure support. Although some national brands are better regarded than others-e.g.

While consumer products companies have long recognized the value of branding, it has only been within the last 10-15 years that organizations selling component products in the business-to-business market have begun to focus on brand building ...

method used by a company to publicize and position its products and services to its chosen target markets, including product launches, image and brand building, press and pubic relations activities, merchandising, special offers, generating leads, ...

The CPC model is generally considered to favor advertisers rather than publishers because it ignores the brand building value of an ad that is seen but not clicked on, generally gives the publisher no control over the content or appearance of the ad, ...

Developing a brand name that clearly identifies your product or service is important for any business, but it’s only the first step in effective brand building.

has been called into question in several lawsuits involving well-known corporations. Opponents of deep links -- typically large corporations -- argue that deep linking unfairly eliminates the ability of the home page to contribute to brand building ...

SEO consists largely of keyword research, SEO copywriting, information architecture, link building, brand building, building mindshare, reputation management, and viral marketing.

See also: Brand, Market, Marketing, Product, Rough