Brand Development Index (BDI)
A measure of the relationship of a specific brand's sales to population in a specific geographic area. The BDI is derived by dividing an area's percent of total U.S. sales by that area's percent of population.
brand development index (BDI) - An index that is calculated by taking the percentage of a brand's total sales that occur in a given market as compared to the percentage of the total population in the market.
Brand Development Index - a ratio of brand consumption intensity to population intensity by country, state, city, region, etc.
"Brand Development Index". A BDI study analyses brand performance (sales) in a given market relative to the share of the total population living in that market.
Brand development index (BDI) A comparison of the percent of a brand's sales in a market to the percent of the national population in that same market. Brand manager Person who has marketing responsibilities for a specific brand.
 See also: Study, Consumer, Media, Economic, Marketing
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