Brand development index

brand development index behavior The overt acts or actions of consumers that can be directly observed.

brand development index (BDI) - An index that is calculated by taking the percentage of a brand's total sales that occur in a given market as compared to the percentage of the total population in the market.

Brand Development Index - a ratio of brand consumption intensity to population intensity by country, state, city, region, etc.

Brand development index (BDI) A comparison of the percent of a brand's sales in a market to the percent of the national population in that same market. Brand manager Person who has marketing responsibilities for a specific brand.

See also: Offer, Goods, Variety, Store, Feature