Brand Establishment - the building-up of a brand in the introductory stage of the product's life cycle; brand establishment involves developing an effective distribution network for the product and convincing consumers to buy it.
the building-up of a brand in the introductory stage of the product's life cycle; brand establishment involves developing an effective distribution network for the product and convincing consumers to buy it.
 See also: Cycle, Display, Advertising budget, Exchange, Exhibit
  
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