Brand Extension

Brand Extension
Process by which a company develops new products to be marketed under an existing brand name.

Brand Extension
The development of new products, possibly in a different, but usually related product category under an existing brand name.

Brand Extension Leveraging the values of the brand to take the brand into new markets/sectors.

Brand Extension:
The development of new products to be marketed under an existing brand name.
Brand Impact:
A technique used to measure the effectiveness of advertising.

brand extension strategy - The strategy of applying an existing brand name to a new product.
brand loyalty - Preference by a consumer for a particular brand that results in continual purchase of it.

Brand Extension - the use of a well-known brand name to launch a new product, of an unrelated category, into the market; also called Franchise Extension.
Brand Familiarity - the awareness consumers have of a particular brand.

Brand extension
Brand extension refers to the use of a successful brand name to launch a new or modified product in a new market. Virgin is perhaps the best example of how brand extension can be applied into quite diverse and distinct markets.

Brand Extension
A new product or service that is related to an existing brand, but that offers a different benefit and/or appeals to a different target segment.
Brand Harmonization ...

Brand extension: If your current brand name is successful, you may use the brand name to extend into new or existing areas. For example Virgin extending its brand from records, to airlines, to mobiles.

Brand Extension Using an existing brand for new products or services.
Brand Loyalty The strength of preference for a brand compared to other similar available options. Often measured in terms of purchase behavior or price sensitivity.

In general, the use of brand extensions should be evaluated on the basis of the compatibility of various products-can the same brand name represent different products without conflict or confusion?

May 2008 New driver of brand extension success found by University of Minnesota professor
March 2008 Logo Can Make You 'Think Different'
March 2007 Company rebrands its proprietary desalination nanotechnology.
[edit] Logos ...

products which are "new" in one or other of two - new to a company or new to a market, they include existing products which have been improved or revised, brand extensions, additions to existing line, repositioned products targeted at to new markets, ...

the loyalty that attaches to a well-managed brand. See Brand Extension.

See also: Market, Brand, Product, Marketing, Offer