brand extension strategy - The strategy of applying an existing brand name to a new product.
brand loyalty - Preference by a consumer for a particular brand that results in continual purchase of it.
Brand extension strategy: The process of using an existing brand name to extend on to a new product/service e.g. The application of the brand name Virgin on a number of business activities.
 See also: Variable, Point, Advertising budget, Attention, Advantage
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