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Brand Familiarity - the awareness consumers have of a particular brand.
Brand Franchise - the loyalty that attaches to a well-managed brand.
see Brand Familiarity.
competing brands of products which can satisfy a consumer's wants almost equally as well as each other. See Competitors.
Awareness advertising - Strategy designed to build brand familiarity.
B
B2B - Transactions carried out between businesses.
Brand Familiarity-Unaware, aware, informed, interested, desirous, intending to buy.
Occasion--Regular occasion; special occasion, convenience, comparison shopping, unsought product.
Type of problem solving needed-routine, limited, extensive.
 See also: Cycle, Wholesaler, Life cycle, Purchase, Market
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