Brand Leveraging - broadening a company's product range by introducing additional forms or types of products under a brand name which is already successful in another category.
Product Leveraging see Brand Leveraging. Product Liability the onus or responsibility imposed by legislation on a manufacturer to warn consumers appropriately about possible harmful effects of a product, to foresee how it might be misused, ...
reducing the width of a product mix by decreasing the diversity of items offered across product categories, product line retrenchment is common following the failure of brand leveraging to launch a brand into a related category, ...
 See also: Cycle, Positioning, Population, Variable, Competitors
  
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