Brand manager

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Brand Manager
The manager responsible for the marketing and advertising of a brand.
Contributed by: MarcommWise Staff
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brand manager - The individual in an organization responsible for planning, implementing, and controlling the marketing program for a particular brand. Brand managers are sometimes referred to as product managers.

Brand Manager - an individual given responsibility for planning and co-ordinating the firm's marketing activities related to a single brand.

Increasingly brand managers are becoming annoyed by ‘copycat’ strategies being employed by supermarket food retail stores particular within the UK .

Brand manager Person who has marketing responsibilities for a specific brand. Brand name Name used to distinguish one product from it's competitors. It can apply to a single product, an entire product line, or even a company.

Brand Managers Most packaged goods companies organize themselves by brand. The brand manager is responsible for advertising, marketing and sales of the product.

See also: Marketing, Service, Product, Brand, Market