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Brand Mark

Marketing & Web Brand managerBrand name

The brand mark is a design element, such as a symbol (e.g., Nike swoosh ), logo (e.g., Yahoo! graphic), a character (e.g., Keebler elves) or even a sound (e.g., Intel inside sound), that provides visual or auditory recognition for the product.

 


Brand mark the element of a brand that cannot be spoken, often a symbol or design (264)
Brand name that part of a brand that can be spoken, including letters, words and numbers (264) ...

Brand Mark - the part of a brand which can be seen but not spoken; the logo, symbol or design that forms part of the brand. See Brand Name.
Brand Monopoly - a circumstance in which a particular brand dominates a market.

brand mark
The brand mark is that part of a brand name that cannot be spoken. It most commonly is a symbol, picture, design, distinctive lettering, color, or a combination of these.
brand name ...

Online Analytics for Brand Marketers - Sep 9, 2003
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Get to Know Your Customers Individually - Aug 26, 2003
Price Discriminination - Aug 19, 2003 ...

Whereas much online activity is geared towards direct marketing, sponsorships add the element of brand marketing.

the part of a brand which can be spoken. It may include words, letters or numbers. See Brand Mark.
the feeling that people have about a brand as distinct from what the product can actually do.

Brand_Name-the part of a brand which can be spoken. It may include words, letters or numbers. See Brand Mark.
PLC-abbrev. Product Life Cycle ...

See also: Marketing, Market, Product, Branding, Feature