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The brand mark is a design element, such as a symbol (e.g., Nike swoosh ), logo (e.g., Yahoo! graphic), a character (e.g., Keebler elves) or even a sound (e.g., Intel inside sound), that provides visual or auditory recognition for the product.
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Brand mark the element of a brand that cannot be spoken, often a symbol or design (264) Brand name that part of a brand that can be spoken, including letters, words and numbers (264) ...
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brand markThe brand mark is that part of a brand name that cannot be spoken. It most commonly is a symbol, picture, design, distinctive lettering, color, or a combination of these. brand name ...
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Online Analytics for Brand Marketers - Sep 9, 2003 The Internet and the Right to Privacy - Sep 2, 2003 Get to Know Your Customers Individually - Aug 26, 2003 Price Discriminination - Aug 19, 2003 ...
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the part of a brand which can be spoken. It may include words, letters or numbers. See Brand Mark. the feeling that people have about a brand as distinct from what the product can actually do.
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See also: Marketing, Market, Product, Branding, Feature
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