Brand name

Brand Names and Brand Marks At a very basic level branding is achieved through the use of unique brand names and brand marks.

Brand Names How do you name a product? Simply put it, there is no easy option. Depending on how established an organisation is, there are a number of ways to brand a product.

Brand Name A brand identifier that can be spelled and spoken. Contributed by: MarcommWise Staff Branding ...

Brand name that part of a brand that can be spoken, including letters, words and numbers (264) Brand purchase intention the consumer's decision and efforts to purchase the particular product (467) ...

Brand Name - the part of a brand which can be spoken. It may include words, letters or numbers. See Brand Mark. Brand Personality - the feeling that people have about a brand as distinct from what the product can actually do. Brand Positioning Map ...

Brand Name -- Words, letters or numbers that can be spoken to identify an item. "Trademark" is synonymous with "brand name," but is derived from the legal rights on how to use those words, letters or numbers as an exclusive identity description.

brand name The brand name is that part of a brand that can be spoken. It includes letters, numbers, or words.

The brand name and other verbal elements (e.g., descriptor or tag-line) of the brand signature. Visual Identity The symbol, colors, formats and other visual elements of the brand signature.

Masterbrand A brand name that dominates all products or services in a range or across a business. Sometimes used with sub-brands, sometimes used with alpha or numeric signifiers.

Brand name Name used to distinguish one product from it's competitors. It can apply to a single product, an entire product line, or even a company. Bridge Transition from one scene to another, in a commercial or program.

Product Category the specific generic to which a good or service belongs; for example, while Fanta is a brand name, the product category to which it belongs is soft drinks. Product Concept see Product Orientation.

It is chosen by the sender and may be a personal name, a brand name, an email address, a blank space, or alpha-numeric gobbledegook.

A brand name is usually legally registered as a trademark with a governmental organization to prevent other companies from using it.

Aided recall refers to the mention of a brand name in a brand or advertising recall question; e.g., "Have you ever heard of Microsoft as a provider of word processing software?

Definition: A nationally distributed product brand name. May also be distributed regionally or locally. Related Articles synecdoche - definition and examples of synechdoche ...

Legal protection given to a brand name and/or logo. See also:Fair Use Topic areas: Communications and Marketing Traffic The amount of user activity on a Web site. Topic areas: Technology ...

Trademark - A trademark is a design, logo, or brand name registered for the exclusive use by a manufacturer to distinguish its product or service.

brand extension strategy - The strategy of applying an existing brand name to a new product. brand loyalty - Preference by a consumer for a particular brand that results in continual purchase of it.

Blind testing. Tests where the brand name of the product is not disclosed during test.

Brand Extension: The development of new products to be marketed under an existing brand name. Brand Impact: A technique used to measure the effectiveness of advertising.

Brand_Mark-the part of a brand which can be seen but not spoken, the logo, symbol or design that forms part of the brand. See Brand Name. Brand_Name-the part of a brand which can be spoken. It may include words, letters or numbers. See Brand Mark.

licensing Occurs when a firm (the licensor) licenses the right to produce its product, use its production processes, or use its brand name or trademark to another firm (the licensee).

Process by which a company develops new products to be marketed under an existing brand name.

For example, if you sell computer peripherals, your customers may want trusted brand names, larger drive capacity, low prices, a knowledgeable sales staff, and convenience.

The law that protects an author's original material, usually (in the UK) for 70 years after the author's death. Similar law covers logos and brand names ...

See also: Market, Product, Marketing, Customer, Brand