Brand Names and Brand Marks
At a very basic level branding is achieved through the use of unique brand names and brand marks.
Brand Names
How do you name a product? Simply put it, there is no easy option. Depending on how established an organisation is, there are a number of ways to brand a product.
Brand Name
A brand identifier that can be spelled and spoken.
Contributed by: MarcommWise Staff
Branding ...
Brand Name - the part of a brand which can be spoken. It may include words, letters or numbers.
Brand Personality - the feeling that people have about a brand as distinct from what the product can actually do.
Brand/Brand Name
A product name, usually other than that of the manufacturer or company.
single brand name
a brand name which is not accompanied by any other family or corporate brand name, for example, "surf" washing powder; "pal" dog food, etc.
Family brand name
A family brand name is used for all products. By building customer trust and loyalty to the family brand name, all products that use the brand can benefit.
Family life cycle ...
Brand name
Name used to distinguish one product from its competitors. It can apply to a
single product, an entire product line, or even a company.
Brand name: is any word or illustration that clearly distinguishes one seller's goods from another. It can take the form of words or initials.
The brand name and other verbal elements (e.g., descriptor or tag-line) of the brand signature.
Visual Identity
The symbol, colors, formats and other visual elements of the brand signature.
Trademarks/brand names: It would be very difficult to compete against Coke and Pepsi in the cola market.
Developing a brand name that clearly identifies your product or service is important for any business, but it’s only the first step in effective brand building.
Imagery: When the brand name, words, and slogan work together to create an image in the mind of the consumer, it will invoke ideas, feelings and objects, and a direct recovery of past experiences.
Masterbrand A brand name that dominates all products or services in a range or across a business. Sometimes used with sub-brands, sometimes used with alpha or numeric signifiers.
Generic brand - Non-brand name products.
Green advertising - Advertising that uses a product or service's environmental credentials as an appeal to consumers.
Product Category the specific generic to which a good or service belongs; for example, while Fanta is a brand name, the product category to which it belongs is soft drinks. Product Concept see Product Orientation.
It is chosen by the sender and may be a personal name, a brand name, an email address, a blank space, or alpha-numeric gobbledegook.
A brand name is usually legally registered as a trademark with a governmental organization to prevent other companies from using it.
Coordinating domain names and brand names are an important part of finding and keeping visitors and clients, as well as branding a new company.
Definition: A nationally distributed product brand name. May also be distributed regionally or locally.
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synecdoche - definition and examples of synechdoche ...
Trademark - A trademark is a design, logo, or brand name registered for the exclusive use by a manufacturer to distinguish its product or service.
brand extension strategy - The strategy of applying an existing brand name to a new product.
brand loyalty - Preference by a consumer for a particular brand that results in continual purchase of it.
May be a personal name, a brand name, an email address, a blank space, or hash number. The actual sender address contained in the email's header may be different, i.e. the email reply address may be different. The "from" is easy to fake.
There could be an even more detailed subdivision of each separate group to address specific brand names (Wilson tennis rackets, Head tennis rackets etc.). One would then have a separate Ad Group for each brand.
Brand Extension:
The development of new products to be marketed under an existing brand name.
Brand Impact:
A technique used to measure the effectiveness of advertising.
licensing Occurs when a firm (the licensor) licenses the right to produce its product, use its production processes, or use its brand name or trademark to another firm (the licensee).
Process by which a company develops new products to be marketed under an existing brand name.
Perceived value is what makes a brand name more valuable than a no-name. Nike is one example of a company that built a fortune on perceived value. As individuals we think differently, perceive differently, and place different values on things.
Reputation Management
Reputation management is the process of controlling, managing, and tracking an entity's online reputation for its brand name, or for an individual name, or keyword.
Online: Reputation Management ...
 See also: Market, Product, Marketing, Brand, Customer
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