Brand Personality The attribution of human personality traits (seriousness, warmth, imagination, etc.) to a brand as a way to achieve differentiation.
Brand Personality - the feeling that people have about a brand as distinct from what the product can actually do.
Brand Power - the force a particular brand has to dominate its category through the magnitude of its recognition.
Brand Personality
The distinguishing characteristics of a brand described in terms of human characteristics—e.g., warm, friendly, sophisticated, etc.
Brand Positioning ...
Anthropomorphic or Brand Personality Research
A research technique in which participants describe a product, ...
Clever copy that reveals a unique brand personality and the use of typography as the primary design element are approaches that have also been successful for brands such as the Philosophy cosmetics line and the Rand McNally travel accessories line.
 See also: Feature, Value, Benefit, Image, Company
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