Brand Positioning The distinctive position that a brand adopts in its competitive environment to ensure that individuals in its target market can tell the brand apart from others.
Brand Positioning - the image that the brand sponsor wants a particular brand to have; the desired positioning of the brand in the market and in the minds of consumers.
Brand Positioning
The specific niche in which the brand defines itself as occupying in the competitive environment. Positioning addresses differentiating brand attributes, user benefits and target segments, singly or in combination.
Brand Positioning
Strategies employed by a brand to occupy a specific, clearly defined niche in the competitive environment. Positioning addresses every element of the marketing mix—e.
Brand Positioning The space a brand is perceived to occupy; the part of the brand identity that is to be actively communicated in a way that meaningfully sets it apart from the competition.
 See also: Market, Strategy, Positioning, Communication, Brand
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