Brand Preference - the stage of brand loyalty at which a buyer will select a particular brand but will choose a competitor's brand if the preferred brand is unavailable.
research survey, commonly organised by a major professional marketing research company, in which different cross sections of the community are interviewed by probability sampling at regular intervals about buying habits, product and brand preferences, ...
product development; package protection, packaging awareness; brand name selection; brand recognition, brand preference, product positioning
Distribution
distributor interest; assessing shipping options; online shopping, retail store site selection ...
the degree to which the objectives of an advertisement or advertising campaign have been achieved, the effectiveness is commonly gauged by measuring the effect on sales, brand awareness, brand preference, ...
Consumers usually have some sort of brand preference with companies as they may have had a good history with a particular brand or their friends may have had a reliable history with one, ...
 See also: Advertising, Sales, Marketing, Preference, Market
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