Brand Revitalization - strategy employed when a brand has reached maturity and profits begin to decline; approaches to revitalization may include one or all of market expansion, product modification or brand repositioning.
Brand Revitalization
A major overhaul of a brand, starting with its positioning and proceeding through creative regeneration of the brand identity.
Branded Environment ...
 See also: Differentiate, Combination, Point, Presentation, Offer
  
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