Brand Strategies - decision-making for the effective handling of brands; three general branding strategies are available - a single brand for all of the organisation's products, family branding, ...
Infusing Business and Brand Strategies into Account Planning
typeARTICLE summary
Brand strategy should be included in the account planning process to ensure that a brand is optimally represented in all communications.
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Emerald Insight ...
 See also: Launch, Financial, Company, Value, Account
  
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