Brand Switching:
A consumer that purchases multiple brands of a product. For example, a consumer that purchases Pepsi one week and Coke the next week.
Brand Switching - the changing of support and conviction for one brand to a competing brand.
Break-Even - the point at which total revenue is equal to total cost.
People have variety seeking-behavior and this may be a reason for brand switching and impulse buys, but that depends on the person. People experiencing rapid life changes will seek stability, while people in stable life situations will seek change.
the use of more than one brand within a product category in order to counteract brand switching and to increase shelf space opportunities
multichotomous question ...
consumers who remain loyal to a brand over a long period of time. See Brand Loyalty; Brand Promiscuity; Brand Switching.
 See also: Consumer, Strategy, Purchase, Desire, Market
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