BRE - Short form description of a Business Reply service Envelope.
Brochure - A high quality pamphlet with a planned layout, typography and illustrations. The term is also loosely used for promotional pamphlets or booklets ...
BRE: Business Reply Envelope.
Blind embossing: Stamping raised letters or images into paper using pressure and a die, but without using foil or ink to add color to the raised areas.
BRC or BRE Business Reply Card or Business Reply Envelope Brokerage Commission The commission (usually 20%) paid by a list owner to a broker to handle the rental of a list. Bugs Errors that crop up in software.
Business Reply Envelope (BRE) " Specially formatted, postage-paid envelope used to return a reply form or order form.
Business-to-Business (B-to-B or B2B) " Type of marketing where businesses offer products and services to other businesses.
NOTE: For smaller packages (e.g. an 8"x11 letter and order form w/ #9 BRE in a #10 envelope), you can extrapolate the appropriate numbers. Lettershop may be slightly less, but not significantly so.
 See also: List, Insert, Personalization, Control, Cleaning
  
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