break-even
the point at which total revenue is equal to total cost
break-even analysis ...
Break-even pricing
Setting a price to achieve break-even on the costs of making and marketing a product (direct costs).
abbrev. Break-Even Point.
the mistaken notion that if a company produces a technically better product than its competitors it will be more successful in the marketplace.
see Interviewer Bias.
Break-even: A point for a business where turnover is equivalent to all costs.
Cash cow: A product/service which generates cash for the business, used to finance other areas of the organisation.
 See also: Customer, Services, Brand, Sales, Service
  
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