Breakthrough Opportunities

Breakthrough Opportunities - opportunities that are seen by innovative firms which develop hard-to-imitate marketing strategies that are very profitable for a long time; less creative firms adopt risk-avoiding "me-too" strategies.

structure and systems (the three "hardware" elements of success) and style, skills, staffing and shared values (the four "software" elements of success.) Me-Too Competitive Strategy see Follow-the-Leader Strategy; Breakthrough Opportunities.

See also: Cycle, Training, Presentation, Introduction, Differentiate