Broad Assortment

Broad Assortment - an assortment strategy in which a reseller decides to carry a wide range of related product lines.
Broker - a marketing intermediary or middleman between buyer and seller; an agent.

See Assortment Strategies; Broad Assortment; Deep Assortment; Exclusive Assortment. Scrambled Merchandising see Scrambled Assortment.

options available to a reseller in determining the assortment of products and services to be carried, see broad assortment, deep assortment, exclusive assortment, and scrambled assortment
assumptive close ...

Deep Assortment - an assortment strategy in which a reseller decides to carry many variants of each product in the range. See Assortment Strategies; Broad Assortment; Exclusive Assortment; Scrambled Assortment.

See also: Approach, Seller, Objectives, Profit, Promotion