Broadcast
[1] A message that is transmitted by radio or television.
[2] One-way transmition of information.
Broadcast Markup Language
BML is an XML-based standard developed by Japanese ARIB association as a data broadcasting specification for digital television broadcasting.
Broadcast Calendar
This standard Broadcast calendar, created in the 1960s, is designed to conform to the uniform billing period adopted by Broadcasters, Agencies and Advertisers for billing and planning functions.
Broadcast Coverage Area - The geographic area that receives a signal from an originating television station.
Broadcasting - Signals transmitted over-the-air for television or radio for use by the general public.
Broadcast
Brute Force Spam Attack
Where the spammer has generated email addresses by randomly forming possible valid addresses. For instance, the list might begin with aaaa@yahoo.com and continue with aaab@yahoo.com and so on.
broadcast media - Media that use the airwaves to transmit their signal and programming. Radio and television are examples of broadcasting media.
Radio broadcast stations: AM 56, FM 31 (plus 13 repeater stations), shortwave 5 (1999) Radios: 9.1 million (1997) Television broadcast stations: 27 (plus 15 high-power repeaters) (1999) Televisions: 3.
BROADCAST MEDIA
Television or radio.
BROADCAST TV
Programming broadcast by TV networks (ABC, NBC, CBS, Fox, WB, and UPN, etc.) that people without cable can receive over-the-air.
Broadcast media - Communication outlets that utilize air space, namely television and radio. Advertising in broadcast media often targets a specific demographic group, is designed to create buzz, and can also be used as a strategic branding tool.
broadcast television A method of distributing television signals by means of stations that broadcast signals over channels assigned to specific geographic areas.
The use of broadcast media to target very narrow interests (such as a cable channel dedicated exclusively to trout fishing).
Contributed by: MarcommWise Staff
Nesting ...
there is not a broadcasting of an audio message in the usual sense. The audio file is simply made accessible on a server for download by the subscribers who then can play the file whenever they want; i.e.
Affiliate: A broadcast station that grants a network an option ofspecific times for broadcasting network programming in return for compensation.
Prime time - The broadcast periods that reach the largest audiences and for which broadcasters charge the most for air time.
Product differentiation - The development of product uniqueness to increase demand.
Federation of Australian Radio Broadcasters. FAS abbrev. Free-alongside-Ship (at port of export). FAS Pricing see Free-alongside-Ship Pricing. Fashion a product that is popular at the moment; fashions tend to follow recurring life cycles.
Broadcasting Delivering content through radio or television to a "broad" audience" over the airwaves. See "Narrowcasting".
Business to Business (B2B) Sales focused on business customers, either for internal use or resale.
Card rate Media rates published by a broadcast station or print publication on a "rate card." This is typically the highest rate charged by a vehicle.
Sent emails Number of email names deployed in a single broadcast SPF SPF (Sender Policy Framework) compares an email sender's actual IP address to a list of IP addresses authorized to send mail from that domain.
Radio advertising is mostly local to the broadcast range of a radio station, however, at least three options exist that offer national and potentially international coverage.
Quintiles are established for the broadcast media (television and radio). In quintile analyses, respondents are ranked in descending order of total hours tuned. This list of respondents is then divided into equal fifths or quintiles.
While not supporting two way communication, Intercast will allow broadcasters and advertisers to provide text, graphics, and still images to home PC's.
Webcast A digitized streaming broadcast of a video on the internet. White Paper A technical document published by the seller, which explains a certain technology in order to educate consumers.
She is co-author of “I See Your Name Everywhere' and is a former vice president of sales for Disney’s Shamrock Broadcasting.
Key features of the most popular autoresponders include followup messages, broadcast messages, blog broadcasts, social media propagation, parsing, list segmentation, web form creation and detailed metrics and reporting.
TV broadcasts at a 4:3 (1.33:1) aspect ratio; digital TV will be broadcast with a 16:9 (1.78:1) ratio; and most feature films are shot in at least a 1.85:1 ratio. IMUs have an aspect ratio of 6:5 (330 X 250;336 X 280; and 180 X 150).
Appearing as a speaker allows you to broadcast your expertise with three different audiences -- the people who attend your talk, the people who are invited by the sponsoring organization but can't attend, ...
For example, the autoresponder Aweber allows you to split test email broadcasts. When you send out a broadcast as part of an email marketing program, you can write up to 4 different versions of your emails.
Podcasting - A form of audio broadcasting using the Internet. Podcasting, which does not require the use of an Apple iPod, involves making one or more audio files available as "enclosures" in an RSS feed, ...
Definition: Using a broadcast medium to appeal to audiences with special interests. For example, the "Food Station" would be a narrowcast, because it appeals to an audience with a specific interest.
Marketing Glossary ...
Podcasts (derived from the words iPod and broadcast) refer to audio or video files being made available for syndication. Podcatching software (such as iTunes) can subscribe to a podcast and automatically download new episodes.
See also: ...
The number of exposures of a broadcast ad multiplied by the size of each audience. A single GRP represents 1 per cent of the total or target audience in a given region. The total weight of the campaign.
H
HDTV ...
Incidentally, if you use one of these offers in your marketing strategy, you don't necessarily have to broadcast it on the envelope.
For an email campaign or of messages on telephones, it is about the action of messages broadcasting...
Webcasting - A process where by sound and/or video is broadcast online. The process can deliver live or prerecorded information. Often advertisements are inserted at the beginning of the broadcast.
Press Releases I Contact I Marketing Blitz Software I Software Sign Up I Email Collection Feature I Auto Responder Software I Dedicated Servers I Bulk Email Service I Audio Emails
Email Broadcasting I Fax Broadcasting I Targeted Email Lists I Double ...
Webcast - a conjunction of website broadcast, information dispersed to a large audience via the Internet which could include streaming audio, streaming video, visual aids or live demonstrations ...
Live, video-only, internet broadcast
webinar
A combination of various multimedia components used to relay information in real-time to consumers ...
foreign market: Any foreign entity - a publisher, broadcast medium, etc. - in a position to buy rights. Authors share royalties with whoever negotiates the deal, or keep 100% if they do their own negotiating.
MENTION - A brief item in the press or broadcast media referring to a person, product, or service.
MESSAGE - The underlying theme or idea in advertisement.
Email Provider is also known as the email broadcast service provider. This is the company that sends a massive email on the behalf of their clients.
Podcasting [pod]: Podcasting is a term used for broadcasting audio and video files (MP3) over the internet that includes two features.
Heavily used in print, broadcasting and direct marketing, as well as with online banner ad sales, CPM stands for "cost per thousand," since ad views are often sold in blocks of 1,000. (The 'M' in CPM is Latin for thousand.) ...
Twebinar - A mashup between a live podcast/audio broadcast and Twitter as the backchannel for discussion ...
Infomercial A program-length TV advertisement (most often, 30 minutes in length) for a specific good or service that airs on cable television or on broadcast television at a fringe time.
Advertising media: the means through which advertisements are delivered to the target audience. Media include broadcast media, print media, cinema, hoardings and outdoor media.
Foreground Radio - a term used in reference to pre-recorded or live radio programs featuring music and commercial announcements broadcast direct to stores where the advertised merchandise is available.
laws that protect the property rights in creative and inventive endeavors including art, literature, music, films, sound recordings, broadcasts, and computer programs
intensive growth ...
Interstitials are a form of interruption marketing. This quality appeals to advertisers who feel Web advertising needs to be more like a broadcast medium to be effective.
RealAudio: A commercial software program that plays audio on demand, without waiting for long file transfers. For instance, you can listen to National Public Radios entire broadcast of All Things Considered and the Morning Edition on the Internet.
IPTV delivery may be through a high capacity, high speed broadband connection. Compared to traditional broadcast and cable television, IPTV may offer new venues for PPC search advertisers through program interfaces and stored individual preferences.
by an organisation to associate itself with an event (often a sporting event) in order to gain some of the benefits associated with being an official sponsor without incurring the costs of sponsorship. For example by advertising during broadcasts of ...
 See also: Market, Service, Media, Marketing, Advertising
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